Overview

This article explains how to utilize Contently's Review Tab, which provides insights into your content’s tone using IBM Watson's Tone Analysis. You will learn how to interpret tone data to improve the quality and consistency of your content.

Information

Contently’s Review Tab, powered by IBM Watson’s Tone Analysis, helps you evaluate the tone of your content before publishing. This tool analyzes your content for tone consistency, providing data-driven insights to ensure that your content aligns with your brand’s voice and messaging.

Tone analysis is an important part of content creation, as it affects how your audience perceives your brand. Consistent tone across all content types helps build trust and engagement with your audience. By using IBM Watson’s Tone Analyzer, Contently provides an objective assessment of your content’s tone, enabling you to make adjustments where needed.

To access the Review Tab, simply open the content you’re working on and click the “Review” option. The system will analyze the text and display a detailed breakdown of different tones, such as joy, fear, anger, and analytical thinking. Each tone is scored on a percentage scale, indicating how strongly it is expressed in the content.

If your content requires a specific tone—for example, formal or conversational—the Review Tab will highlight areas where adjustments are needed. For instance, if the tone is too analytical for a conversational blog post, you can revise the language to create a more approachable feel.

The Review Tab is particularly useful when multiple contributors are involved in content creation, such as freelancers or editors. It helps ensure that the tone remains consistent, even when different people are writing or editing the content. This tool is also valuable for brands that need to maintain a specific tone across all their content to match their overall branding strategy.

IBM Watson’s Tone Analyzer also provides insights into the overall emotional impact of the content. For example, it can show whether the content is likely to evoke positive or negative emotions in readers, helping you fine-tune your messaging for maximum engagement.

Once the tone analysis is complete, you can use the insights provided to make necessary edits to your content. The goal is to align the tone with your brand’s voice while ensuring that it resonates with your target audience.

Using tone analysis ensures that your content delivers the right message in the right way, enhancing its effectiveness and helping you achieve your content strategy goals.

Summary

Contently’s Review Tab, powered by IBM Watson’s Tone Analysis, provides valuable insights into the tone of your content. By analyzing emotional and tonal aspects, the tool ensures that your content aligns with your brand’s voice and messaging. This feature is especially useful for maintaining consistency across multiple contributors and content formats, helping you refine your content for maximum impact.